Check out our sponsored athletes. These warriors, eat sleep and breathe The Underdog Era life. No time for complacency, the underdog charges on.
"Untameable" Jon Barnard
Lightweight Bareknuckle Boxing Champion (BKB)
The Champ is here 🏆
We are proud to announce our latest sponsored athlete:
"Untameable" Jon Barnard, BKB lightweight champion of the world.
Born in Oahu and raised in Makaha, Hawaii. Jon knows exactly what it takes to climb from the bottom to the top. No one ever handed him a crown, rather he went and took it.
Jon truly carries The Underdog Era spirit, and has earned everything he has with hard work and a determination to leave a legacy for his family.
LONG LIVE THE UNDERDOG!
Wear your fight, claim your era. 👊
PURCHASE YOUR OFFICIAL FIGHT NIGHT SHIRT NOW! As worn by Jon, and his corner on his next championship fight.🤙
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
"The Famous" Will Davis
Pro MMA Fighter
He doesn't just represent the brand — he lives it.
From the streets of East St. Louis to the LFA cage, he's no stranger to the odds being stacked against him. The work is being done in the dark… and he's ready to show out.
Long live the underdog!
Wear your fight. Claim your era. 🥊🥋
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Fight Night Gear
Represent the champion. Wear the spirit of The Underdog Era with exclusive Jon Barnard fight night merchandise.
Limited edition designs coming soon. Stay tuned for the official launch.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.